Edwina Hörl, a native of Salzburg, was the winner in 1990 of the very first Austrian fashion award for experimental fashion design, presented by the Austrian Ministry of Cultural Affairs. Self-taught as a fashion designer--she holds a Master's degree in special-needs education--Edwina Hörl worked for Yohji Yamamoto in Tokyo from 1991 to 1993, before launching her eponymous unisex label in Vienna in 1996. In 2000, she moved her studio to Tokyo, where she currently lives.

Her fashion is mainly characterized by a conceptual and interdisciplinary approach and application. Hörl's brand implies a strong message on what fashion is able to discuss, interfere with and entice reflection upon. This could be an intensive discussion about different cultures and societies, reflections on Edwina Hörl's own Austrian cultural identity, or sociopolitical trends and discourses. Beyond just fashion design, hers is a process and thinking about fashion.

Since 2008, Edwina has been teaching Textile Arts at the Department of Fashion and Styles at the Academy of Fine Arts in Vienna.

All Edwina Hörl collections have been developed with the help of her team and are not seen without her staff.